A profession in the field of Public Relations, or PR, essentially involves serving as a “link” between an organization and the public. The “public” in this case would include customers, media, investors, suppliers, distributors, and employees. PR is, therefore, as broad as it sounds. It covers such areas as media relations, community relations, investor relations, government relations, internal communications, events management, and crisis management.
PRUSA will assist you in becoming a PR professional. This does not require formal PR training and professional accreditation. Generally, what you need is experience with media, event management, and excellent writing skills.
For smooth-running communication planning, PRUSA will assist you in setting goals, in addition to specific plans for reaching those goals.
PRUSA will also help you respond quickly to media deadlines, and to be proactive when providing information to the media by helping them to develop their story. PRUSA will give you tips on writing an effective press release, and increase the chances of getting published.
In your communication with members, PRUSA will help you to provide information about individual job responsibilities and performance, and to explain how the employee can better contribute to the organization’s goals.
PRUSA will help you to expand community relations by hosting gatherings such as open houses, joint celebrations with the community and even advertising in local community media.
PRUSA will help you to use the internet to monitor trends and track issues relevant to your cause, such as critics’ comments, chat rooms, and media websites.
PRUSA will assist you in all aspects of event planning, associated check-lists, back-up plans, and implementation team building.
Public opinion must be understood as a central component of a public relations strategy. To understand public opinion, one must understand the factors behind those opinions. PRUSA will assist you in achieving this.
